What do you mean? Research in the Age of Machines

Arthur “A.J.” Boston


What Do You Mean?” was an undeniable bop of its era in which Justin Bieber explores the ambiguities of romantic communication. (I pinky promise this will soon make sense for scholarly communication librarians interested in artificial intelligence [AI].) When the single hit airwaves in 2015, there was a meta-debate over what Bieber meant to add to public discourse with lyrics like “What do you mean? Oh, oh, when you nod your head yes, but you wanna say no.” It is unlikely Bieber had consent culture in mind, but the failure of his songwriting team to take into account that some audiences might interpret it that way was ironic, considering the song is all about interpreting signals.

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Copyright Arthur “A.J.” Boston

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