Evidence to Action: Communicating for Meaningful Change

Abstract

Making Assessment Matter is a five-part C&RL News series focused on maximizing
the impact of academic library assessment. The first article introduces strategies for
launching assessment projects designed for action and impact. The second examines how
to equip librarians to use assessment results in practice, while the third identifies pathways
for converting those results into action. This fourth article focuses on communication and
explores how to present assessment results in ways that resonate with key decision-makers,
prompt meaningful change, and sustain engagement and investment in assessment as a
practice of continuous improvement. The final article will explore how