It’s your library too: Inviting staff to a library event designed just for them

Abstract

Academic staff can often be forgotten in marketing of library resources and services. Targeting this unique population creates a campus community of staff that are informed about the library, comfortable using library services and spaces, and powerful library advocates. Workshops and similar lecture-style events targeting staff do not often draw large numbers. We designed an engaging and creative event called Summer Fest as an alternative to the traditional workshop. This article focuses on the planning, preparation, marketing, and execution of an event targeted to this overlooked population.