Let the other departments send you students! Marketing library services through the tutoring office to increase visibility

Abstract

As any librarian knows, visibility on campus is an active and ongoing journey. While students might see a library presence at freshmen orientation or remember a one-shot attempt of a total library resource overview from a librarian in a required English course, during the rest of the semester librarians strive to stay at the forefront of students’ minds for their research process and curiosities. Even when students come into the library regularly as a community space and see librarians, they might not always know the types of questions that are appropriate to ask, other than printing assistance and bathroom location. Marketing librarians’ skills and expertise is integral to establishing our necessity and profile on campus.