Going viral: Copyright lessons from Max the Cat

Rebecca S. Wingo, Alexis Logsdon, Christopher Schommer

Abstract

On November 29, 2017, a photo of a sign asking library patrons “please do not let in the cat” went viral. It wasn’t long before the Internet lore surrounding Max the Cat exceeded the scope of the original post. Until news agencies picked up the story and tracked us down, the image (and the cat) was largely divorced from its original context.

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Copyright Rebecca S. Wingo, Alexis Logsdon, Christopher Schommer

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