Team up: Collaborating with public relations students to promote library subject specialists

Abstract

In fall 2015, a group of librarians, who are members of the Library West Creative Team at the George A. Smathers Libraries at the University of Florida (UF), sought new methods for effectively reaching undergraduate students. Previous internal studies showed that when students think of the library, they think of study space, technology, materials, and the coffee shop, but rarely do they consider librarians and the services we provide.