Marketing for the beginner: Resources from the ACRL Library Marketing and Outreach Interest Group

Lindsay Davis, Jen Park, Sabine Dantus, Chris Davidson, Bonnie Cohen Lafazan, Joan Petit

Abstract

Are you new to outreach work? Were you tasked with planning events highlighting your services, collections, or spaces and don’t know where to start? Do you need to create promotional materials but have no background in design? Is there little to no budget? The administrators of ACRL’s Library Marketing and Outreach Interest Group have put together a beginner’s guide that includes groups to join, blogs and websites to read, free and low-cost graphic design tools, collections of free images and icons, and other online resources that spark inspiration when you have hit the proverbial creativity wall.

Full Text:

PDF HTML
DOI: https://doi.org/10.5860/crln.78.11.612
Copyright Lindsay Davis, Jen Park, Sabine Dantus, Chris Davidson, Bonnie Cohen Lafazan, Joan Petit

Article Views (Last 12 Months)

No data available

Contact ACRL for article usage statistics from 2010-April 2017.

Article Views (By Year/Month)

2023
January: 18
February: 18
March: 32
April: 31
May: 24
June: 17
July: 21
August: 28
September: 11
2022
January: 54
February: 35
March: 24
April: 44
May: 52
June: 23
July: 29
August: 27
September: 30
October: 20
November: 20
December: 16
2021
January: 29
February: 34
March: 32
April: 18
May: 16
June: 29
July: 43
August: 21
September: 37
October: 26
November: 73
December: 43
2020
January: 84
February: 331
March: 214
April: 38
May: 30
June: 30
July: 42
August: 84
September: 60
October: 30
November: 32
December: 33
2019
January: 50
February: 53
March: 63
April: 73
May: 42
June: 51
July: 34
August: 67
September: 48
October: 42
November: 30
December: 30
2018
January: 181
February: 168
March: 192
April: 152
May: 188
June: 214
July: 102
August: 117
September: 121
October: 125
November: 78
December: 71
2017
April: 0
May: 0
June: 0
July: 0
August: 0
September: 0
October: 0
November: 16
December: 727